salt glow:
A sunlit skincare brand designed for souls who glow from within.
THE MISSION → to create a conscious, sensory skincare brand that celebrates sustainable rituals, and the intimate connection between self-care and nature.
THE VALUES → sustainability without compromise ; slow beauty and mindful consumption ; transparency and clean formulation
THE TARGET AUDIENCE → modern, eco-aware women (25–40) who value quality, aesthetics, and ethical choices.
THE AESTHETIC KEYWORDS →
Sun-lit · Tactile · Elegant · Earthy neutrals · Golden hour · Minimal · Clean & Rooted in summer
the scope
Visual Identity + Packaging Design
