The Packages
THE ESSENTIALS
Who?
FOR THOUGHTFUL FOUNDERS AT THE BEGINNING OF THEIR BRAND JOURNEY WHO NEED A CLEAR, COHESIVE VISUAL IDENTITY - WITHOUT THE FULL DEEP DIVE.
What?
(CREATIVE DIRECTION)
2 clear visual directions for your brand, with a defined mood and typographic feel.
(LOGO SUITE)
Primary logo + secondary logo + submark.
(COLOUR PALETTE)
A focused set of brand colours (3–5) that work everywhere.
(FONT RECOMMANDATIONS)
Typefaces selected for you, with options to match your budget.
(REVISION)
1 round of refinement on the chosen direction.
(MINI BRAND SHEET)
A one‑page guide showing your logo, colours and type in use.
When?
Starting at $1500*.
*I offer a 2-payment structure: one payment kicks off your project, the second completes it before you receive everything.
You may need only the assets included in the list, or you may need just one or a few more (a business card, an invitation…). Contact me for a taylored pricing proposal!
2 WEEKS TIMELINE.
THE SIGNATURE
Who?
FOR FOUNDERS WHO REFUSE TO SHRINK TO FIT - A FULL, EDITORIAL BRAND IDENTITY BUILT TO HOLD YOUR WHOLE STORY.
What?
(CREATIVE DIRECTION)
2 distinctive directions, each with its own mood, visual territory and references so we can choose the one that feels like your brand.
(FULL LOGO SUITE)
Primary logo, secondary logo, submark and monogram or emblem where relevant – all designed to work seamlessly across print, digital and social.
(EXTENDED COLOUR SYSTEM)
A considered core palette plus supporting tones that add depth, contrast and flexibility to your visual world.
(TYPOGRAPHIC SYSTEM)
Heading, subheading and body typefaces with clear roles, so your brand always speaks in the same visual voice.
(PATTERNS & TEXTURES)
Custom graphic “fabric” for your brand – from subtle grain to bold patterns – giving you recognisable, ownable assets beyond the logo.
(STAMPS & STICKERS)
Badges, marks and small graphic elements you can drop onto anything to keep your presence cohesive with minimal effort.
(BRANDED SOCIAL TEMPLATES)
A set of Canva‑ready templates (highlights, posts, stories and Reels covers) so you can show up consistently without redesigning every post.
(CONCISE BRAND GUIDELINES)
A clear, usable document showing how everything works together – enough direction to stay on brand, without 50+ pages you’ll never open
When?
Starting at $3500*.
*I offer a 2-payment structure: one payment kicks off your project, the second completes it before you receive everything.
You may need only the assets included in the list, or you may need just one or a few more (a business card, an invitation…). Contact me for a taylored pricing proposal!
4 - 5 WEEKS TIMELINE.
THE RESIDENCE
Who?
FOR PAST CLIENTS WHO ALREADY HAVE A S/G IDENTITY AND NOW NEED ONGOING ART DIRECTION AND NEW ASSETS TO KEEP THEIR BRAND ALIVE, SHARP AND COHERENT.
What?
(ART DIRECTION)
Concepts, visual directions and references for specific campaigns or projects (launches, collections, events, photoshoots, etc.), keeping everything aligned with your established identity.
(CUSTOM DESIGN ASSETS)
A set number of new assets each month – such as social posts, stories, ads, PDFs, lookbooks – created to fit your existing system.
(BRAND MAINTENANCE)
Subtle refinements and extensions of your visual language over time (new colour accents, updated layouts, seasonal variations) so your brand evolves without a full rebrand.
(COMMUNICATION)
1 check‑in call per month + email support to brief, review and adjust priorities as your campaigns unfold.
When?
A 3 MONTHS MIN. COMMITMENT.
Starting at $800/month.
The Process
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This is where we get specific about what you’re building. We look at the world you want your brand to live in – the references you’re drawn to, the energy you want to hold, the lines you refuse to cross.
(WHAT TO EXPECT)
→ A 30–45 minute honest conversation (call, email, voice notes, smoke signals – I adapt).
→ A brand questionnaire that helps you turn vague ideas and saved posts into something we can actually design from.(BRING)
→ Your story, your screenshots, your Pinterest boards, your contradictions, your non‑negotiables.
→ A drink of your choice, and yourself exactly as you are – unpolished thoughts very welcome. -
This is where everything you’ve shared starts taking form. All the references, feelings and ideas are distilled into a clear creative direction – the mood, colours, type and overall attitude that will lead the rest of the design process. It becomes the foundation of your brand’s look and feel, built around who you are and what you refuse to be.
(WHAT TO EXPECT)
→ 2 creative directions to choose from, each with its own visual world.(BRING)
→ Your intuition – the direction you keep coming back to is the right one. -
Once you’ve chosen the direction that feels like home, I start building your visual identity – carefully, quietly, and in alignment with everything we’ve uncovered. From logo suite to type, colour and graphic details, every element is designed to reflect your vision without sanding down the edges that make you memorable. When everything is approved, you leave with a brand that looks like you and is ready to be seen.
(WHAT TO EXPECT)
→ A complete visual identity based on the package you chose.
→ A ready‑to‑use brand kit with all your files, plus a guide to help you stay consistent.(BRING)
→ Your sparkle – it’s launch time.